A booklet depicting Strawberry Fields, the living memorial in Central Park for the world-famous singer, songwriter and peace activist, John Lennon. For this assignment, we had to pick an NYC based monument with interesting typography, study the type and create a book centered around it. I chose the “Imagine” monument because the mosaic technique used to create the typography for this memorial interested me and I wanted to see it up close and personal.
On the day I visited Strawberry Fields, there was a bunch of strawberries scattered around on top of the stone. I loved this, because the strawberries added a much needed pop of color to the usual monotoned stone. I stayed with a very specific color palette of just red, white and black though out the whole book because of it. Every photo used in this booklet, beside the one of John himself, was taken by me.
A catalog for the groundbreaking makeup brand FENTY BEAUTY. For the assignment, we had to create a visually interesting catalog for the brand of our choice without using any photographs or color to show variation between the different products being sold; only typography and simple shapes we’re allowed, and the entire catalog had to be in black and white. I chose Fenty Beauty because not only do I enjoy their products, I also think their packaging is beautiful and I instantly knew how I would be able to portray all of the different products individually in a photo-less and color-less catalog.
You see, Fenty Beauty does something very interesting with their package design. Each different product, whether it be foundation, eyeshadow or lipstick, can be simplified into a flat shape. For an example, here’s the Fenty Beauty pro filt’r foundation. As you can see, with the way the bottle is shaped, the whole bottle can be simplified into an oval. So, to set the foundations apart from the other makeup being sold in the same catalog, I only used oval’s on that page. For their highlighter’s, I used a hexagon. For the eyeshadows, I used a diamond. For lipsticks, I used a square, and for makeup tools, I used the iconic beauty blender egg shape. With this, I was able to create visually appealing spreads for each page that gave each separate category it’s own individuality while still tying the whole catalog together as a whole.
A series of posters based off the 1920’s film METROPOLIS and this modern Metropolis Rescore by The New Pollutants. Since the film is entirely in black and white, I decided to depict the vibe of the story using different color gradients to show how dark and serious the movie becomes over time. All the posters, that are 12 inches by 17 inches, are compiled in an accordion bound book.
After living a carefree, privileged life, Freder discovers that the beautiful city he lives in is being run by mistreated workers living underneath him in an underworld. With this, he befriends a local teacher, Maria, in order to help free the workers. I used bright orange’s, blue’s and green’s to depict Freder on his heroic quest. Unfortunately, his father, the mayor of the city, uses a scientist to create a robot that looks exactly like Maria in order to help hypnotize the workers. Once the robot is complete, she begins to take over the city. For this, I faded the bright colors into darker, more sinister colors, such as deep reds and dark purples. The slanted type used in each poster is to represent the workers in the underworld marching back and forth.